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You will create an integrated marketing and communications plan for the brand st
You will create an integrated marketing and communications plan for the brand stanley cups. Choose one product or product group, or event or special campaign to support.
Complete the steps in order. Use the attached template as a guide. It was sourced from here, for further information.
Organize your information into a PowerPoint presentation which will be around 15 slides long.
So far you have practiced going through some of these steps on various brands. If you would like to use the upcoming assignments to build progress on your final presentation, that is a good use of your time. Your plan should address: Determine the goal, determine the target audience, determine the message, the channel, the budget, promotions, and measurement
Introduction: Describe the product and its competitive environment and summarize the goal of the campaign
Detailed plan:
Goal
Target audience
Key messaging (USPs, target audience desires, etc.)
Channel – how will you reach your target audience
Content – of what will the campaign be composed? Advertisements? Events? Promotions? Coupons? Apps? Resources and Workflow- who will execute, on what timeline
Budget – If using a Top Down budget, use a sample budget of $50k, $10k, $5k, or $1k (depends on the realistic scenario of your entity). Or you may calculate a budget based on the retail price of the product.
Measurement – How will you measure success? This should be tied to your goal.
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