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Visit the websites for Hydro Flask (www.hydroflask.com), Yeti (www.yeti.com) and
Visit the websites for Hydro Flask (www.hydroflask.com), Yeti (www.yeti.com) and Nalgene (www.nalgene.com) bottles. What value do these manufacturers provide customers? How are their value propositions different? CH-1 (4 Marks)
As discussed in Ch-2, there are four important macro strategies that can help a firm to develop a sustainable competitive advantage. Critically examine with the help of suitable examples. CH-2 (4 Marks)
Suppose an herbal tea company introduced a new product called Mint-Enhanced Tea—a mint and lemon herbal tea. How should it go about creating excitement using various social and mobile media tools? CH-3 (2 Marks)
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