Use the PDF attached to create the paper. See the rubric attached
Does Jet Blue
Use the PDF attached to create the paper. See the rubric attached
Does Jet Blue have a Business-Level Strategy? What do you consider it to be and
why?
o What is your assessment of the E190 decision? Is this consistent with the business
level strategy of JetBlue? Why yes/why not?
o What recommendations would you make to JetBlue on how to allocate their
aircraft purchases between the E190 and the A320? Defend your
recommendations.
They should be well thought out and not trivial. Answers should stick to the facts and analysis.
Provide strong reasoning and evidence from the case.
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