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The purpose of this assignment is to analyze how a brand uses marketing communic
The purpose of this assignment is to analyze how a brand uses marketing communication strategies to effectively communicate with the target market.
Continuing in the role of a marketing professional who has been tasked with using the study of consumer behavior to develop and effective marketing and communication strategy for TESLA. Conduct additional research related to brand marketing communication. Locate three examples of Internet advertising examples used by the TESLA (preferably those located on Youtube, Twitter, and Influencer advertising). Provide links to each example and explain the following in a 250-word summary for each ad.
Summarize the primary media and messaging used by the brand.
Discuss how these marketing communications help the consumer learn, form, and change attitudes related to the brand.
Explain how the brand attempts to affect consumer behavior through these marketing communication strategies.
APA style is not required, but solid academic writing is expected.
Please use to the assignments titled “Tesla’s Market Target Descriptions” and “Tesla Brand Summary” to understand what I have been working on past assignments.
Please use the the attached resources as references to support your thoughts. (BibliU.pdfs and The globalization of Tesla Motors a strategic marketing plan analysis.pdf)
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.
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