The following exercise is to be completed independently by each student. Studen
The following exercise is to be completed independently by each student. Students will write an 8-10 page (not including tables and matrices) case brief analyzing the internal and external variables with which the company APPLE must contend. Students are encouraged to use sources beyond the textbook. All rules and expectations associated with a professional writing assignment will be expected for assessment purposes (see attached Written Communication rubric for details).
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