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Products are sometimes even developed for specific markets , and companies need
Products are sometimes even developed for specific markets , and companies need to adapt to different customer segments in different markets
1.Even though an American company might be segmenting the middle class in the United States , they have to focus on different segments in other markets such as the elite market . Explain how companies use different segmentation strategies in different markets (give examples)
2.Choose a US company and choose a market that you want to enter . Explain what kind of data would you be researching ? and why?
3.Based on Question 2, explain how would you position the company in the new market and explain the difference with the domestic market
4.Choose a company that has focused on the Bottom of the pyramid markets and explain their product adaptation strategy as well as its branding (give examples)
5.Choose a company that has focused on the luxury market in an international market while it is targeting the mass market in the US and discuss why they have done that and whether it is beneficial .
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