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Module: Digital Marketing and Social Media Role: Marketing consultant Client:
Module: Digital Marketing and Social Media
Role: Marketing consultant
Client: Niko Dyer, CEO of NEO87100
The proposal should focus on one specific problem that the client faces.
Please write a background on “NEO87100” (https://neo87100.com/). It should cover the following components:
– Provide a background analysis of your client, the market, and the competitors. Use of secondary research is expected. You can draw on theoretical frameworks that you learned in this and other modules, such as the AECCC framework, SWOT analysis, 5Cs, etc.
– Identify the objective of your project. What problem do you aim to solve for your client? What goal do you aim to achieve for your client?
Based on the interview, he mentioned a few key points which I would like you to include in the background.
– Client in store are mainly from the US and Middle East, some from UK. Reason being store located in Knightsbridge.
40% US, 40% Middle East, 10% UK, 10% others.
However, online sales are 95% from the UK.
– Primary competitors: Strathberry, WANDLER, Manu Atelier, Cuyana, Anine Bing.
– Classic shape makes them distinctive.
– The digital marketing strategy that they have been focused on is gifting products to influencers for them to post and tag NEO.
– The problem is getting the ROI from influencers that they used for social media and digital marketing campaigns. A lot of views and few followers are received, but it is hard to translate posts into sales.
– The forthcoming plan for the brand is to open a new flagship store in Battersea Powerstation, release new products, and collaborate with some ready-to-wear brands.
Please don’t solely rely on the aforementioned information. Thank you.
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