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Listen to the LIDL Case video, following instructions
Understand the concept of
Listen to the LIDL Case video, following instructions
Understand the concept of Positioning we are using for this case (it is explained in the front part of the case, just to refresh your mind).
Q1. List 10 things you identified about LIDL that makes them different from others in the marketplace [10 pts]
Q2. How can we make Lidl work in the US? Given what you know about the US market for groceries, and what different segments there may be, come up with a unique POSITIONING for Lidl. [10 pts] Here’s how:
1.Pick 2 important dimensions for customers choosing where to get their weekly groceries.
2.Use these to draw your simple 2X 2 positioning map on the Powerpoint slide I’ve provided here as an attachment (download the attachment to fill it in. Save it. Then upload the saved slide with your Case submission. You can draw it using the slide or any way you want: by hand – take a photo and paste it into your case – whatever works for you).
3.Locate each of their competitors (from the case) on your positioning map.
4.Now find a location for LIDL which is DIFFERENT.
5.Describe your reasoning for LIDL’s new positioning
6.Why do you think this will be successful?
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NB: We do not sell prewritten papers. All essays are written from scratch according to are specific needs and instructions
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