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I have begun writing this already with the Company History, Overview, and Key Pr
I have begun writing this already with the Company History, Overview, and Key Product lines and Competiton sections completed but I would like someone to look it over. I also have multiple sources on the works cited page. The company I am writing about is Omnicon Group Inc.. I want to focus on how it is functioning in a post-COVID world. Covering the years 2021-2024 and examining their stock prices and how they have fluctuated throughout the years. In the recent events and strategic recommendations section. Everything in MLA, please.
Executive Summary- 1-Page Max
Summarize the entire paper and make sure to include key points. Write after all sections are complete.
Company History- 1 Page
Likely this will take about a 1 page or more. Focus on the founding, major events in the company’s history and end with details about the company today.
Company Overview-1 page
A brief description of the publically-traded company. What does the company do? How do they generate revenue? What industry are they in? Where are they located—in the U.S. and/or globally? Where and who are their customers?
Write this section as if you are describing your company to someone who is not familiar with it.
Key Product Lines and Competition- 1-2 Pages
Present and focus on the most important product lines at the company and the competitors for each. Do not include long lists but include, with significant detail, 2-5 product lines and competitors.
Marketing Analysis-1 Page
Describe and evaluate the company’s marketing strategy. You should cover both traditional marketing (advertising, PR, promotions) and social media marketing. Include an evaluation of the company’s social media efforts. Also, include comparisons of number of followers/likes with competing companies.
This should be based on your observations, go to their website, their social media marketing pages and maybe even search YouTube for the company’s commercials.
Financial Information- 2 Pages including Stock Chart and Revenue & Profit Table.
You will create a stock chart analyzing the company, competitors and the overall market for the last 5 years. Also, you will create a chart/visual aid with profit and revenue for the last 5 years.
Also, the visual aid with profit and revenue you can create one or use one that you find online. It can also be two separate visual aids. Make sure included in the caption below you are giving credit and mentioning where you found it. This section should start with the stock chart a few paragraphs describing it, then one or two visual aids with revenue and profit and include a few paragraphs describing the tends and maybe explain why.
Recent Events- 1 Page
Briefly describe two to three recent events where your company was in the news and describe how they affected the company. Make sure to have in cite these both in-text and in the references or works cited page.
Strategic Recommendations- 1 Page
If you were the CEO of this company, what changes or new initiatives would you take on over the next 3 years. Be bold but realistic with your ideas here. Should be written after other sections are completed to incorporate what you have learned in researching and writing the paper.
This should be written in the third-person since this is a formal report.
Works Cited or References-
Use MLA or APA Style (6th edition Publication Manual) for a citations page at the end and in-text citations are required as well. Please utilize visual aids within the body of the report (stock analysis chart, revenue and profit tables, etc.) and ensure that you provide your source beneath the visual aid. You should reference the company’s annual 10-K report and MarketLine Report. There should be references in every section and you are required to have a minimum of 6 sources.
Appendix- Two items should be included: SWOT Analysis from MarketLine or another source and a copy of your survey questionnaire. No explanation is necessary. Just the screenshots or images. Make sure in a caption below the SWOT Analysis to include where you secured this from.
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