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Exercise Content
Your assignment # 4 relates to chapter 8 Cengage Activity Video
Exercise Content
Your assignment # 4 relates to chapter 8 Cengage Activity Video Analysis Breaking down Customer Segmentation Designed to reinforce the learning objectives of the course, and in conjunction with the final exam will provide a measure of your material’s knowledge and critical thinking skills.
Instructions
Your video analysis answers must be written in a form of essay formatted APA Style of Writing, no less than 2 full pages (300 words) per page of written content.
With multiple academic resources references/citations (textbook, and one other source of reference, preferable Pro-Quest or STATISTA data bases from the FNU Library) that will support the content of the analysis.
(The video assigned will provide relevant information that correlates to the chapter assigned)
View video “Breaking down Customer Segmentation Chapter 8 “Segmenting and Targeting Markets”.
Discuss the following video questions:
What are good elements to use when determining segments?
Why is it important to understand consumer segments and position products to them?
Rubrics
*APA Formatting (Margins, Line Spacing, Running Head, Page Numbering, Paragraphs Indents, Proper Referencing, In-Text Referencing, Font Style and Size) = 1 pts
*Originality Report (70% or higher) = 1pts
*Writing Volume (2 full pages) = 1pts
*Referencing Sources (Textbook and at least one other source of reference from the FNU Electronic Library) = 1 pts
TOTAL= 4
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