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As the new corporate communications manager for International Gadgets (IG), you
As the new corporate communications manager for International Gadgets (IG), you have assembled a team with experience in communicating with various audiences in a business setting. The research and development (R&D) team has created a new product that it believes will revolutionize the industry. But the department needs the buy-in of several levels of the corporation to launch the new product. First, upper management needs to understand the product and how it will help the company expand before it will approve the funding needed to mass-produce the product. The sales and marketing team will need to understand the product in order to properly market it. The technical support team needs to thoroughly know the product in order to support it to the customer base. And all employees need to know as much about the product as possible so that they can build excitement about the proposed launch. The head of R&D team has come to you for your help in building excitement and buy-in throughout the company for the new product. Since your entire team will work on developing communications for this project, you would like to start the project by reminding your team about the best practices for communicating with the various audiences involved.
Create a white paper for your team that discusses the following:
The possible channels of communication that can be used to communicate information about the product to various levels of the company and how they could be used
Your suggestions for which channels will be appropriate for which audiences and why
Plans for how your team will communicate and collaborate on this project for the purpose of choosing the best channels of communication for various audiences in the company
Back up your plans with solid reasoning and research.
Each section in the rubric needs to be a heading in the paper. So the paper should be broken up by these headings: Channels of Communication, Suggestions, and Plan for Communication.
What to Submit
This white paper must be 2 to 3 pages in length (plus a cover page and references) and must be written in APA style. Use double spacing, 12-point Times New Roman font, and one-inch margins. Integrate at least one resource cited in APA format. Review Purdue Online Writing Lab: White Paper Purpose and Audience for suggestions and guidelines on developing a white paper.
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