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Read Chapters 31 & 34
Answer all of the questions separately while linking the textbook concepts/theory to the question asked.
1. Compare the media ecology of McLuhan and his theoretical descendants and Katz position on the uses and gratifications of media with Kramarae’s view of the Internet and electronic interactivity.
2. Define and critique McLuhan’s assertion that the medium is the message.
3. Does the Internet validate or challenge Stuart Hall’s assertions about media hegemony?
4. What is the central goal of the proponents of cultural studies in the context of media consumption? What must happen for this goal to be realized?
Citation:
Sparks, E.G.A.L. G. (2022). A First Look at Communication Theory (11th ed.). McGraw-Hill Higher Education (US). https://reader2.yuzu.com/books/9781264978397
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