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User interface and user experience (UI/UX) designer is one of the most popular job titles in the technology industry. UI/UX designers tend to enjoy the challenges associated with creating products that people love. Industry leaders know that design is a substantial competitive advantage, and they are competing for best talents; therefore, the demand for designers is high.
UI/UX design requires the understanding of core design principles, tools, and best practices. Having foundational principles of design and design techniques, such as design thinking, gives you a mindset required to create an effective user experience. You are also able to conduct user research that gives you a better understanding of the problem space and eventually leads you to communicate your designs and best practices to users through prototyping.
This task allows you to showcase your problem-solving skills, how you plan to manage and maintain this project, and which strategies you will implement for search engine optimization (SEO).You will evaluate the provided “Paradigm Pet Professionals Website” in the Web Links section and the attached “Paradigm Pet Professionals UI Design Specifications.” You will develop plans to create information architecture for various user personas and stakeholder needs while adhering to accessibility standards. You will also develop a maintenance plan that includes SEO and consideration of a future mobile-friendly web page design.
You were recently hired as a UI/UX Designer for Synesthor, an IT services company that offers on-site consultation for small businesses without an IT department. Synesthor recently contracted with Paradigm Pet Professionals, a company that specializes in providing virtual consultations to pet owners with state-of-the-art, evidence-based health and well-being information. Its website was designed by a part-time intern 10 years ago. Most people who visit the website are prospective and new pet owners located in the United States who seek information about basic pet care and are interested in speaking with a consultant. Paradigm Pet Professionals contracted with Synesthor’s UI/UX department to develop a responsive website to meet the needs of its company and the needs of users.
Your first task is to evaluate the existing website and user design specifications provided by Paradigm Pet Professionals (see Web Links and Supporting Documents sections). You will also develop a sitemap, wireframe, and maintenance plan for the redeveloped website.
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