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Here are two videos for Emirates Airlines, first class travel. The first one is paid advertisement by Jennifer Aniston. The other is Casey Neistat, a prominent vblogger on YouTube (was unpaid, but did get an upgrade to $21,000 Emirates first class).
Jennifer Aniston:
Casey Neistat:
QUESTIONS
1- Generally speaking, what is appealing about vbloggers? What make a vblog go viral?
2- Discuss how the content is curated? Who is the target audience /target customer segments for $21,000 Emirates Airlines travel ticket for a 7+ hour flight? (Think global)
3- Connect Anniston and Neistat videos to the target audience? Which one is a better fit? Or, does this matter?
4- What are the nuances that make either one of the videos more successful?
5- How does Emirates Airlines measure the “success” of its promotional efforts?
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