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Select one of the following writing prompts and draft a 3-5 page (approximately 800-1300 words) informative essay.
Although we look at print advertisements every day, we often do not consider the ways in which they affect us. Visual images in ads can influence and persuade us, so it is important to evaluate them critically and objectively to understand their meaning and effectiveness. Good image analysis involves an examination of the components of an image (layout, text, color, tone) to gain an understanding of the whole.
Select an advertisement image to analyze. To find a print advertisement to analyze, you can search the web using the keywords “print ad” or you could even find and take a picture of a local poster or billboard in your neighborhood. We recommend you choose a print ad that includes text, imagery, and color to best complete this assignment.
Conduct an image analysis: The print advertisement you choose should be directed toward a specific audience. To identify the intended audience, think about the members of the potential audience for the advertisement that you have chosen. Who are they? Ads for a beauty product, for example, may be aimed at young people; ads for a deodorant might target adults; a diaper commercial is likely intended for new parents; ads for cruise trips might be aimed at retirees. You can use any academically-appropriate advertisement to complete this assignment, as long as its intended audience is clearly identified. In your analysis, consider how design components within the image (such as layout, text, color, and tone) appeal to the audience and provide and establish context for the ad’s overall purpose.
Your thesis must inform the reader of the specific ad chosen and the plan to analyze it. Because you are writing in the informative mode, use objective language and a neutral point of view. For this essay, the informative mode means avoiding writing in the first-person and/or expressing personal bias towards the ad’s overall intention or effectiveness.
Draft an analytical essay that examines the audience, context, and purpose of the advertising image you’ve chosen.
PART 1: Color-Coding Activity
Using the color codes provided, evaluate your draft as follows:
Use red text to indicate your thesis statement.
Use green text to indicate the topic sentence of each body paragraph.
PART 2: Reflection Questions
What is the significance of your essay? Why should readers care about what you have written? (2-3 sentences) Sophia says: Think about why you decided to analyze this particular image, or why you picked the word you chose to define. Your interest in your subject matter should be clear to readers.
Which areas of your draft do you think will benefit most from revision? (2-3 sentences) Sophia says: Consider the organization, style, focus, development, and conventions of your draft. Which areas did you struggle to complete?
Consider the strengths and weaknesses of your writing. How can you capitalize on your strengths and improve on your weaknesses in future essays? (3-4 sentences) Sophia says: Think about what was easy about writing the draft, and what was more difficult. For example, if you write paragraphs with strong topic sentences, but repeatedly use the same type of sentence to provide supporting details, you can improve your paragraphs by varying sentence structure.
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NB: We do not sell prewritten papers. All essays are written from scratch according to are specific needs and instructions
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