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https://medium.com/swlh/social-network-theory-a-literature-review-for-understand
https://medium.com/swlh/social-network-theory-a-literature-review-for-understanding-innovation-programs-7f1c214e9a77
INTRUSTIONS
MKT 3600 Kings Bluff Brewery Case
Step 1: Read the Kings Bluff Brewery Case study posted within the Case Study module.
Step 2: Read the three supplemental materials posted in the Kings Bluff Brewery module:
Social Network Theory
Uncertainty Reduction Theory
Uses and Gratifications Theory
Step 3: Develop concise, thoughtful responses to the four case questions. Step 4: Copy and paste the four questions (below). Beneath each question, provide your single-paragraph response. Pretend you are a consultant **in 2019**. Note: You’ll need to look at 2019 social media trends and data. Pew Research Center is a fantastic starting point. Your work should make evident you:
Understand each theory. Do not copy and paste a direct quote explaining the theory. Speak as though you are explaining the theory to a business owner in simple, actionable terms.
Reviewed 2019 social media trends at Pew Research Center and made recommendations based on THAT period in time. Typed your work into Word, edited and addressed spelling and grammar issues, then copied and pasted into the discussion board.
Understand how to use sources to support you recommendations. You need at least four credible sources. YES: Pew Research Center, HubSpot, Social Media Examiner. NO: Random blogs, unverified online sources
Template for your team submission, a Word document (12pt Calibri, single spaced, max 3 pages):
Team Number
Participating Team Members: list names
Network Selection and Management
Which social networking sites should KBB use? Who should manage them? Provide supporting rationale and research. Use superscript numbered citations aligned to resources list at end of response.1
Leveraging Social Networks
Through the lens of social network theory, explain why social media is a critical component of the promotional strategy for KBB, a new business seeking to build community and grow sales. Use superscript numbered citations aligned to resources list at end of response.1
Understanding Usage Behavior to Strategically Shape Content
What uses and gratifications may drive craft beer drinkers to follow and engage with KBB brand pages on various social networking sites? How can KBB use that information to strategically develop social media content aligned with their mission? Use superscript numbered citations aligned to resources list at end of response.1
Reducing Consumer Uncertainty
Think about the reasons KBB customers, both prospective and existing, may experience uncertainty. How can KBB use social media to create a sense of certainty and, ideally, move consumers toward a long-term relationship? Use superscript numbered citations aligned to resources list at end of response.1
Resources:
1 https://nrf.com/media-center/press-releases/americans-spend-239-billion-valentines-day-year
2 Another resource
3 Another resource
4 Another resource
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