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PART #1 IS ATTACH BUT WILL NEED TO FIND NEWS COVERAGE FOR THE STUDY.
Health Res
PART #1 IS ATTACH BUT WILL NEED TO FIND NEWS COVERAGE FOR THE STUDY. Health Research News Coverage (60 pts.) There are two health research news coverage presentations, each worth 30 points. The second presentation will build on the first. These are individual assignments, but each will be subject to peer review. The first part will be completed in PowerPoint. The second part will require you to add on to your original PowerPoint and record a Voice Threads presentation of your full PowerPoint deck. • PART 1: The first presentation should be a minimum of eight (8) slides long. You may use more than eight slides without penalty. If you choose to include a title slide it will not count toward meeting the eight-slide minimum. Thus, if you add a title page, your presentation will need to be at least 9 slides. • PART 2: The second presentation will expand on the first and should add at least 6 additional slides. Thus, an original presentation that was 9 slides long, should be at least 15 slides long after the second part of the assignment. You may use more than 15 slides for part #2 without penalty. Within the presentations you may use complete sentences and/or bullets to communicate your analysis of the piece. However, if you choose to create bulleted text, make sure that you use appropriate grammar constructions (e.g., parallel structure) and double check that your communication is clear enough that your readers will comprehend your message as intended. You will be graded on both visual presentation and textual clarity. Finally, include a citations for your news elements and scientific study in your presentation. Objective: These news coverage analyses will expose you to a health-related scientific publication and help you develop an understanding of how media presentation of data, information and findings can impact understanding and perceptions about health topics. ** TIP ** It sometimes helps to read through the entire assignment and work backwards. That is, you may want to start with a social media post about a published health study and then look to see if it has achieved coverage on a traditional news channel and whether you can access the full text of the study through the UofL Library database system. This assignment is more difficult to complete if you treat parts 1 & 2 as separate independent assignments rather than two parts of a whole. That is, it helps to think through and initially check that you’ll be able to complete both parts of the assignment before settling on a focal study. PART #1: Health research news coverage analysis: You will locate a relatively recent (within the past five years) biomedical or public health study (NOTE: you cannot choose a commentary/editorial/perspective piece) that, in addition to being published in a peer-reviewed medical or public health journal, also received news coverage through traditional mainstream media outlets (e.g., on-line news sources/newspapers, network TV news programs). This study cannot be a coronavirus/ COVID study, although all other health topics are acceptable. You will create a presentation comparing the original study with the coverage it received in two or more mainstream news channels. Acceptable news channels include: • CNN • NBC (and its local affiliate in your locale) • CBS (and its local affiliate in your locale) • ABC (and its local affiliate in your locale) • FOX (and its local affiliate in your locale) • AP • Univision • Telemundo • Any of the newspapers listed in the approved newspaper list on Blackboard • NPR • BBC In your PowerPoint presentation: • Provide an overview of the study you’re reviewing. o Be sure to mention the specific purpose of the study, the sample, the methods/measures used to collect and analyze data o Describe the findings of the study and discuss how the authors think the findings can be applied to medicine and/or public health practice. o Highlight the limitations of the study, both those that you read about in the publication but also those that you noted from the research approach/protocol • Review coverage of the study from your first news source. Compare and contrast the original article with the news coverage. o What is included in the news coverage versus the original article? o What is omitted? o Are the verbal and nonverbal communication elements of the news coverage consistent with the message of the original study authors? How so or how do they differ? How might this consistency/inconsistency affect audiences? • Review coverage of the study from your second (and more if you’d like) news source(s). Compare and contrast the original article with the news coverage. o What is included in the news coverage versus the original article? o What is omitted? o Are the verbal and nonverbal communication elements of the news coverage consistent with the message of the original study authors? How so or how do they differ? How might this consistency/inconsistency affect audiences? • Summarize your conclusions about how news coverage of the study might help or hinder audience comprehension and understanding of the study findings, health, and science. 10 On the day part #1 is due, you should upload your presentation and original study to the discussion forum as well as the submit assignments link. You will then need to comment/provide feedback on three other students’ presentations during your posts to the forum for the following week (these posts are subject to the posting requirements outlined on page 3 and are in addition to the two posts required about the readings for the week – you will have five posts total in the week following the part #1 due date). Be sure to upload the academic study that you reviewed in addition to your PowerPoint presentation, which should include links and citations to all of the news sources you reviewed. PART #2: Health research social media expansion For the second part of this assignment, you will analyze two different forms of informal communication sharing information about the published study. You may choose to review blogs, podcasts, social media posts (Facebook, Twitter, LinkedIn, YouTube, etc.). You should collect data from these two informal mediated communication sources. Important data to include might consist of posted comments, reactions, engagement (likes, shares, etc.). For each informal communication source, be sure to describe the following: • The main message of the informal communication and an explanation for how you determined what the main message was • The type data you reviewed around that source (comments, reactions, engagement, etc.) and the amount of data you reviewed (e.g., number of comments, retweets, etc.) • Your general findings and conclusions from an assessment of the data reviewed • Who is/are the author(s) of the informal content? What do they care about? How does the content reflect their views? Who is their intended audience? • What characteristics of the platform design or medium affected how the health information could be shared? Should these characteristics be viewed as positive or negative? • Does the content achieve its purpose? If so, in what ways? If not, how might it have done a better job? Next, compare whether the messages communicated via the informal mediated communication sources are consistent with one another, with official news coverage (from part 1 of the assignment), and with the original conclusions of the scientific study (from part 1 of the assignment). Finally, based on your analysis and findings, provide a discussion/commentary about how today’s media environment might affect the interpretation of official scientific publications, health knowledge, and health communication. What do your findings suggest about health and the media? On the day the presentation is due, you will record yourself in Voice Threads. I will post a video explaining how to upload your PowerPoint and use the Voice Threads recording option.
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