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MBA 500 Project Two Milestone Guidelines and Rubric
Overview
As you get ready to
MBA 500 Project Two Milestone Guidelines and Rubric
Overview
As you get ready to review and analyze the financial performance of the company you work for in Project Two, it would be helpful to analyze another company and learn from their business model, especially related to corporate social responsibility (CSR), sustainability, and activism.
Therefore, you will review Patagonia’s activism and corporate social responsibility initiatives and identify potential key financial performance indicators (KPIs).
Because Patagonia is a privately held company, its financial records are not available in the public domain. So, you are required to analyze the mission, vision, values, CSR initiatives, and financial records of the health and beauty company as well as the company you chose in Module One. You will then deduce which financial key performance indicators likely align with a company’s mission, vision, values, and CSR initiatives.
Prompt
To complete this assignment:
Review the resources you will be using in Project Two: Assessing Financial Performance.Marketing and sales executive summary
Vision, mission, and values of your company
Consolidated balance sheet of your company
Consolidated cash flow statement of your company
Consolidated income statement of your company
Balance sheet of your chosen company
Cash flow statement of your chosen company
Income statement of your chosen company
Review information related to Patagonia’s corporate social responsibility and activism, as well as their mission, vision, and values. Use the following resources to help guide your research:WileyPlus: Patagonia Case Analysis
Patagonia’s Corporate Social Responsibility and Activism
Patagonia—Our Footprint
Patagonia—Mission, Vision, Values
Based on your review of the financial records of the health and beauty company as well as the company you chose in Module One, identify common financial KPIs and explain how these could also align with Patagonia’s CSR initiatives and its mission, vision, and values.
Based on your review of Patagonia’s information, describe how CSR activism can lead to a better brand image and financial results.
Explain what the health and beauty company could do to incorporate CSR activism strategies to meet its own KPIs.
What to Submit
In a Word document, use double-spacing, 12-point Times New Roman font, and one-inch margins. This consulting report should be 2 pages in length and include references cited in APA format. Consult the Shapiro Library APA Style Guide for more information on citations.
Project Two Milestone Rubric
CriteriaExemplary (100%)Proficient (90%)Needs Improvement (70%)Not Evident (0%)Value
Common Financial KPIsExceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative mannerIdentifies common financial KPIs from the health and beauty company and selected company and explains how these could also align with Patagonia’s CSR initiatives and its mission, vision, and valuesShows progress toward proficiency, but with errors or omissions; areas for improvement may include providing explanation for how common financial KPIs align with the vision, mission, or values of various companiesDoes not attempt criterion30
CSR Activism Leading to Better Brand Image and Financial ResultsExceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative mannerDescribes how CSR activism leads to a better brand image and better financial resultsShows progress toward proficiency, but with errors or omissions; areas for improvement may include following the CSR initiatives of any company and its financial performance over a base periodDoes not attempt criterion30
Incorporate CSR Activism StrategiesExceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative mannerExplains what the health and beauty company could do to incorporate CSR activism strategies to meet its own KPIsShows progress toward proficiency, but with errors or omissions; areas for improvement may include sufficient explanation of what the health and beauty company could do to incorporate CSR activism strategies to meet its own KPIsDoes not attempt criterion30
Articulation of ResponseExceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative mannerClearly conveys meaning with correct grammar, sentence structure, and spellingShows progress toward proficiency, but with errors in grammar, sentence structure, and spellingSubmission has critical errors in grammar, sentence structure, and spelling10
Total:100%
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