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2.1 Introduction (200 words)
2.3 Identify the role of fashion influencers in sh
2.1 Introduction (200 words)
2.3 Identify the role of fashion influencers in shaping consumer perceptions of luxury brands among female millennials in India (1200 words)
2.4 Effectiveness of influencer marketing strategies in engaging and converting female millennial consumers (1200 words)
2.5 Factors influencing the credibility and authenticity of fashion influencers in the Indian context (1200 words)
2.7 Theoretical framework (Social Influence Theory, Elaboration Likelihood Model) (1000 words)
2.8 Summary (200 words)
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