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Part-A: Case Study
Read “McDonald’s—Colonel Sanders would be Proud, KFC is a Glo
Part-A: Case Study
Read “McDonald’s—Colonel Sanders would be Proud, KFC is a Global Brand” and answer
While expanding globally, which sociocultural factors you think have affected KFC? On what basis you may differentiate the growth strategies taken by KFC in the United States and China?
Based on you understanding of the BRIC nations, should KFC consider expanding more aggressively into (a) India, (b) Brazil, and (c) Russia?What national features of these countries would provide reasons to support or contradict such an expansion strategy?
Part-B: Critical Thinking Think about the various soft drinks that you
know from your local market (like Coca-Cola, Pepsi, 7-Up, etc.). Critically
examine how do these various brands position themselves in the Saudi Arabian market?
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