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You will create a promoƟonal campaign using one of the following three
opƟons: Email Campaign, Event Campaign, or Social Media Campaign.
Choose one opƟon among these three opƟons appropriate for your assigned
service/topic:
OpƟon 1: Email Campaign
IdenƟfy List Source: Research and select a reputable source for your email list.
Determine List Cost: Find out how much it will cost to acquire that email list.
Define Demographic Criteria: Specify the demographic criteria you will use to target your
audience (review grading rubric requirements, see the Sample Campaign).
Calculate Reach: EsƟmate the potenƟal reach of your email campaign based on the list
size.
OpƟon 2: Event Campaign
Select LocaƟon: Choose a venue for your event that aligns with your campaign’s goals.
Determine Date and Time: Decide when the event will take place.
EsƟmate Costs: Outline the total costs involved in organizing the event, including venue,
materials, and promoƟons.
Define Demographic Criteria: IdenƟfy the target demographics relevant to your
topic/service and ensure they are within 3 to 5 miles of the client’s address (review
grading rubric requirements, see the Sample Campaign).
OpƟon 3: Social Media Campaign
Choose Plaƞorm: Select one social media plaƞorm (e.g., Facebook, TikTok, Instagram,
LinkedIn) for your campaign.
IdenƟfy Target Demographics: Specify the demographic groups you want to target on
that plaƞorm (review grading rubric requirements, see the Sample Campaign).
EsƟmate Reach: Research and determine how many users you can potenƟally reach on
your chosen plaƞorm within the client’s physical target area of 3 to 5 miles.
Calculate Costs: Assess the costs associated with running ads or promoƟons on the
selected social media plaƞorm.
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