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SCENARIO: You are a business analyst working at a small domestic organization th
SCENARIO: You are a business analyst working at a small domestic organization that produces high-quality cell phone cases. Your organization has begun to see its sales flatten in the domestic market. While the organization is not losing money, leadership would like to explore options to continue growth. One option that leadership has noticed competitors attempting is entering international markets. You have been asked to examine the benefits, drawbacks, and key considerations for your organization to enter one of the global market in Brazil, and to summarize your findings in a business brief for leadership. DIRECTIONS: Complete the market profile and outline market considerations for Brazil. Use the Business Brief Template. Market Considerations: Compare and contrast important market considerations for Brazil against those in the domestic market. Explain the similarities, differences, and considerations for conducting business between the two markets, such as general legal and regulatory requirements, monetary and management logistics, and mode-of-entry considerations. a. Monetary Considerations: Explain how monetary considerations such as currency, exchange rates, and exchange-rate management would impact the organization’s decision to expand into Brazil, using current exchange rates between Brazil and the United States to support your explanations. b. Management and Logistics Considerations: Explain management and logistics practices that best address human-resource considerations for Brazil, such as management approaches or staff and labor laws and their impact on policies and procedures. c. Mode of Entry Considerations: Describe advantages and disadvantages for traditional modes of entry that would be most appropriate for entering into Brazil.
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