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Select a brand from Interbrand’s Best Global Brands list: ZARA clothing brand
Perform Internet research on the brand equity of your selected global brand (use credible sources and do NOT use Wikipedia). Use the databases available through the MDC Learning Resources library guide: The following databases are useful for finding business related articles
AtoZdatabases “https://libraryguides.mdc.edu/AtoZdatabases”
America’s News (NewsBank) “https://libraryguides.mdc.edu/AmericasNews”
Business Collection (GALE) “https://libraryguides.mdc.edu/BusinessCollectionGale”
Business Full Text (EBSCO) “https://libraryguides.mdc.edu/BusinessFullText”
Business Insights: Essentials (Gale) “https://libraryguides.mdc.edu/BusinessInsightsEssentials”
Business Source Complete (EBSCO) “https://libraryguides.mdc.edu/BusinessSourceComplete”
DemographicsNow (Gale) “https://libraryguides.mdc.edu/DemographicsNow”
FMG on Demand (Films Media Group) “https://libraryguides.mdc.edu/FilmsonDemand”
GreenFILE (EBSCO) “https://libraryguides.mdc.edu/GreenFILE”
MarketLine Intelligence Center “https://libraryguides.mdc.edu/MarketLine”
Regional Business News (EBSCO) “https://libraryguides.mdc.edu/RegionalBusinessNews”
Springer eJournal Collection “https://libraryguides.mdc.edu/SpringereJournals”
Include in your discussion post the following elements:
Which brand did you select? What is the brand’s Interbrand ranking (1-100)? What is the brand value (in million dollars)? How well does the brand deliver brand equity in the dimensions of differentiation, relevance, esteem, and knowledge? Can you find examples of each dimension? Support your ideas using Internet research. Please provide one paragraph (3-5 sentences) for each dimension (you should have a total of 4 separate paragraphs). Cite your Internet sources in APA styleDo NOT include the questions (above) in your completed case assignment.
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