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Assignment: External Analysis of the European Airline Industry (2013-2018) (a Wo
Assignment: External Analysis of the European Airline Industry (2013-2018) (a Word doc detailing the guideline is also attached, but I have already left the full instructions here).
Conduct an external analysis of the European airline industry between 2013 and 2018, using the strategic frameworks and tools discussed in class, and drawing on the Ryanair case reading.
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Guidelines:
• Length: Maximum of 2 pages.
• Spacing and Font: Single-spaced, using size 11 font.
• Format: No appendices or additional attachments.
• Sources: Use only the information provided in the Ryanair case and class materials. Do not conduct external research or reference external sources. NO REFERENCES NEEDED. NO CITATIONS NOR IN-TEXT CITATIONS. JUST PLAIN ESSAY-STYLE ANALYSIS.
• File Format: Please submit your assignment as a Word document.
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Evaluation Criteria:
Your analysis will be assessed based on:
• Understanding of Concepts: Demonstrate a clear grasp of strategic analysis tools and their application.
• Depth of Analysis: Provide insightful and thorough examination of each component.
• Clarity and Organization: Present your ideas coherently with logical flow and structure.
• Conciseness: Effectively communicate essential points within the page limit.
I have attached lecture slide decks and a word document detailing the assignment guidelines. Please check the slide decks carefully for knowledge check, and check the word doc carefully for assignment requirements. I will upload the case study later.
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