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Question 1:Critically discuss the major challenges facing the advertising indust
Question 1:Critically discuss the major challenges facing the advertising industry in the post- digital, post-Covid-19 era. In your answer, pay particular attention to issues arising from the convergence of media channels via the Internet, the importance of user-generated content (UGC) and emotional storytelling as creative strategy on multiple digital platforms. Use examples where relevant to support your points.
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