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Understanding how and why companies use coaches will ensure your marketing strategy aligns with the companies needs and persuade companies why coaches are a valuable asset to any organization. In a 270-word analysis, include the following:
Research two to three Fortune 500 companies that use coaches. Select one company and describe why they use coaches and how they feel coaching benefits their organization.
Extend your research to describe the organization’s culture. Have there been any recent reports on challenges within the organization?
Summarize your findings and what that implies about the companies’ use of coaches.
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