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Global Business Strategy- GBS 502
Discussion Question:
As companies look to expa
Global Business Strategy- GBS 502
Discussion Question:
As companies look to expand their operations globally, selecting the appropriate market entry strategy is crucial for success. In this context, consider the following:
Imagine you are a business consultant tasked with advising a mid-sized biochemical company that specializes in producing additives for animal feed. The company is planning to expand its operations to an emerging market in Southeast Asia. The CEO is considering several market entry strategies, including exporting, joint ventures, strategic alliances, and establishing a wholly-owned subsidiary.
Your task:
Analyze the advantages and disadvantages of each market entry strategy for the company in question.
Consider factors such as cost, control, risk, and potential for market growth in your analysis.
Recommend the most appropriate market entry strategy for the company and justify your recommendation with sound business reasoning.
Additionally, discuss the potential challenges the company might face in implementing your recommended strategy and propose ways to mitigate these challenges.
Submission Guidelines:
Your response should be between 300-500 words.
Use at least two scholarly references to support your analysis.
Ensure your response is in APA 7th edition format, including in-text citations and a reference list.
Post your response in the discussion forum by 17th August 2023, 11:59 PM (GMT-4)
Evaluation Criteria:
Depth of analysis and critical thinking (40%)
Relevance and application of scholarly references (30%)
Clarity, coherence, and organization of response (20%)
APA formatting and adherence to submission guidelines (10%)
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