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In a minimum of five double-spaced pages, answer the following questions and
sub
In a minimum of five double-spaced pages, answer the following questions and
submit to the “Breakers Home Arena” portal. You are expected to bring in
information from the readings, interview, and outside sources:
a. Provide a brief overview of the New Zealand Breakers (which league do they play
in? How have they done recently? Are they/the league trending up or down?)
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b. For the Breakers, what are the risks associated with transferring home games to a
new facility, specifically Vector Arena? What are the risks associated with NOT
transferring to a new facility? What should the Breakers do to minimize risks as
they stage their transfer to Vector Arena?
–
c. What are some of the main differences between the sportscapes of NSEC and
Vector Arena? If the Breakers were to invest in one sportscape element to improve at
either facility, what would you suggest they upgrade and why? Bring in anything you
noted from the arenas in the above video highlights.
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d. What target markets were the Breakers focused on during the early years at the
NSEC? What new markets could the Breakers target in conjunction with games at
Vector Arena? Identify a promotional activity that could be used to initiate action
from potential fans in one of the new Vector Arena-specific target markets you have
identified.
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e. Having evaluated the alternatives yourself using the decision-making model, do you
agree with the Breakers’ decision to begin the transition by staging home games at
both facilities rather than just move full-time to Vector Arena? Why or why not?
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