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Part I: Reflect on how the concepts in this course can be applied to real-world
Part I: Reflect on how the concepts in this course can be applied to real-world situations and can increase your chances of career or life success. Part II: Reflect on why the on-ground retailer has experienced so many difficulties of late. What do the retailers need to do in order to save the on-ground retailer? Your journal entry must be at least 200 words in length. No references or citations are necessary. 1. Please go a little over the minimum words required 2. If you are to cite, please do so in APA (include reference page) Course Name: Advanced Marketing (MKT 5301) Course Description: Provides an overview of advanced topics in marketing management, planning, strategy, analysis, and control. The course provides a domestic and international emphasis on consumer needs, industry position, competition, and ethical marketing practices. Application will include the management of both traditional and digital marketing strategies towards an effective integrated marketing communication (IMC) plan. Course Outcome: Course Learning Outcomes Upon completion of this course, students should be able to: 1. Explore the ethical management of marketing implementation. 2. Synthesize the use of marketing research to predict global business outcomes. 3. Analyze the use of marketing strategies in the management of global customer brand equity. 4. Compare the development of innovative new products on competitive product strategies. 5. Examine pricing strategies for effective marketing scenarios. 6. Summarize distribution management as a marketing method. 7. Explain the key aspects in managing marketing promotions through traditional and digital methods.
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