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Directions Write an email to your chosen client justifying your design choices f
Directions Write an email to your chosen client justifying your design choices for the logo mock-up submitted in Milestone Two. Also, explain how the mock-up aligns with the client’s brand vision and the target market. Specifically, you must address the following rubric criteria: Explain how the target audience attributes have informed your logo design. Justify your design choices for the brandmark and wordmark designs and the use of color and typography. Consider the following question to guide your response: How have you considered your target audience’s demographics, psychographics, behavioral, and geographic segmentations in your logo design? Explain how your visual market research findings have informed the logo design. Justify your choices for the brandmark and wordmark designs and the use of color and typography. Consider the following question to guide your response: How have you applied your visual market research findings to your logo design? How have you ensured that common industry visual traits, such as using certain colors, have been incorporated into your design? Describe how the logo aligns with the company information provided in the client brief. Consider the following questions to guide your response: How does the logo align with the company’s mission provided in the client brief? How does the logo align with the company’s brand personality and tone of voice provided in the client brief? How does the logo align with the visual manifestation requirement outlined in the client brief? Explain how the recommended typography and colors meet accessibility standards. Consider the following questions to guide your response: How have you ensured that the colors used in the logo mock-up have enough contrast? How have you ensured that the typography used in the logo mock-up is readable and legible? How have you ensured that each element of the logo is easily identifiable? What to Submit Submit your assignment as a 1-page Microsoft Word document with double spacing, 12-point Times New Roman font, and one-inch margins. Format the document to look like an email with a subject line, along with an opening and a closing greeting. If you reference any sources in your response, they should be cited according to MLA style.
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