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Watch this week’s video: Target Marketing: Segmentation and TargetingLinks to an
Watch this week’s video: Target Marketing: Segmentation and TargetingLinks to an external site.
Using a product that you regularly purchase as the example (any good or service that is not the same as your Course Project or the example used for your Week 1 Video Analysis), write a one-page summary that answers the following four questions.
Which customer market segments (groups) are being targeted?
How does the marketing of the product or service target customers based on their behaviors?
Of the segments being targeted, which groups do you believe offer the most capacity for growth and profit, and why?
What competition is the product or service facing in these most valuable segments?
Please follow APA seventh edition guidelines and submit your assignment as a Microsoft Word document.
Requirements: two o three pages
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