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Thursday
May 9 at 3:34am
Hello everyone,
Consumer psycholo
Ajdin Mehmedovic
Thursday
May 9 at 3:34am
Hello everyone,
Consumer psychology is a complex field. Colors are one of the
main components of consumer psychology. The colors on a product can
influence a consumer’s impression and their decision to buy it by up to
80%. (Izaret & Sinha, 2023). Colors often influence buyers because
of the emotions colors evoke within a person. When people feel good
about a product, they are more inclined to buy it. A study conducted on
children showed that the colors boys prefer most are red, orange, and
green, while girls prefer colors like yellow, red, and orange. Red is
the most favored color for boys, and yellow is the most favored color
for girls. This study is critical because it helps children’s products,
such as clothing, toys, and candy, stand out more to children.
Consumer psychology is a powerful tool for sales and business
growth. Regardless of the industry, color psychology can significantly
influence an emotional response to a product or environment. In sales,
the aim is to elicit positive emotions toward a product. If you work
with clients, choosing warm and calming colors for the room can enhance
their comfort. Remembering that even patterns can evoke positive and
negative emotions should be carefully considered. This understanding
empowers businesses to leverage color psychology strategically for
success.
One fascinating aspect of consumer behavior is its
ever-changing nature. Preferences are not set in stone; consumers often
find themselves drawn to different things over time. For instance,
someone might initially prefer red or orange, only to develop a liking
for another color later. This adaptability is evident in everyday
scenarios, such as buying a new car and opting for a different color or
even choosing a T-shirt. It’s a reminder that many consumers don’t limit
themselves to a single color preference.
References
Conte, J. M., & Landy, F. J. (2018). Work in the 21st
Century: An Introduction to Industrial and Organizational Psychology
(6th ed.). Wiley Global Education US.
https://capella.vitalsource.com/books/978111949344…
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