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A global vision allows businesspeople to identify global marketing opportunities
A global vision allows businesspeople to identify global marketing opportunities, understand the nature of global networks, and meet foreign competition head-on in domestic markets. Having a global vision could mean the difference between survival and failure for some firms. For U.S. companies exporting goods, it helps to reduce the trade deficit and the balance of payments problem. Examples will vary but may include McDonald’s, Coca-Cola, Google, KFC/Yum! Brands.
Answer the following questions:
• What is meant by “having a global vision”?
• Why is it important?
• Can you provide two or three examples of brands you believe have a global vision?
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