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Chapter 15
One of the most important means to communicate with customers is advertising. Using the Internet, locate an ad on social media and an ad on a video platform. (Please do not use foreign language ads.)
For each ad, identify the sender and the receiver.
For each ad, discuss how the message was communicated and what it means.
What were some of the commonalities among the static ads on social media?
What were some of the commonalities among the video-based ads?
For each ad, how is responsiveness or emotion driven?
How would each ad attract or retain customers and promote their service/product?
From your perspective, who is the targeted audience for each ad?
What issues, if any, did you encounter in identifying the four elements in each of your examples? Was it always easy to decode the intended message? Explain your response.
Your responses must be substantial; no one-liners. Respond to all of the above.
Make sure that you share the website link from where the ads are taken.
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