from this book: Crafting & Executing Strategy, Arthur A. Thompson, Margaret A. Peteraf, John E. Gamble, Lonnie Strickland, 19th edition
case 7 COACH INC page C-89 about INTEGRATION :critical issues and challenges of management are preciesly explained including why these issues are “critical” to their fit with the internal and external analyses
from this book: Crafting & Executing Strategy, Arthur A. Thompson, Margaret A. P
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