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You will consider a new product that does not exist and is not an iteration of a
You will consider a new product that does not exist and is not an iteration of an existing product.
The product does not have to be realistic (e.g., a flying car) but should be of interest to a specific
target market. Then, consider a Fortune 500 company that might produce the product. Seek
approval from your instructor about the company/product chosen before you begin work. The
marketing plan has four assignments.
Assignments are due by the end of the respective module: week, as shown below:
Module 2: Week 2: Marketing Plan: Company Analysis Assignment
Module 4: Week 4: Marketing Plan: Situation Analysis Assignment
Module 6: Week 6: Marketing Plan: Marketing Strategies Analysis Assignment
Module 8: Week 8: Marketing Plan: Final Plan Assignment
The following instructions apply to each marketing plan assignment:
1. Most marketing plan topics for each assignment are detailed in the text, although some
outside research may be necessary.
2. The marketing plan outline and topics are adapted from the outline found in the text, with
each topic minimally addressed.
3. Comprehensively address all topics in each assignment.
4. The four marketing plan assignments are due by the end of alternating Modules (e.g.,
Module 2, 4, 6, and 8).
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