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Please write a press release analysis about the following press release: IT’S OF
Please write a press release analysis about the following press release: IT’S OFFICIALLY OFFICIAL: CHIPOTLE TO LAUNCH NEW FAJITA QUESADILLA INSPIRED BY VIRAL TIKTOK TREND ON MARCH 2
The analysis should evaluate the press release by taking into account the FOLLOWING FACTORS:
1. Does the release lead with the information most important to reporters—and put less significant
content further down? (Please explain why you have concluded this) In this question please use the concept of Inverted Pyramid Formula(in the doc below titled as “Reference”) to explain why in detail
2. What is this information and why is it relevant to this public (i.e., journalists)?
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3. Overall, does it aim to appeal to journalists or is it primarily only self-serving to the organization
distributing it? 4. What do the quotes add, if anything, to the release? 5. How is the release designed to help the organization achieve its objectives, if at all? (explain) 6.You do not need to review other material (e.g., photos, video, graphics) that may accompany the
press release; however, you may consider these items if you think it is important to your analysis. Do not consider the release’s length for your evaluation.
For question 2-6, please refer to basic PR concepts to explain if it is necessary. Please provide explanation to each point being made.
I have attached an example of a press release analysis. The Example is about a different press release, it is NOT the same as this one in content. Please just refer to the structure of the example.
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