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Module 07: Industry Evolution and Change
In this module, you will consider the s
Module 07: Industry Evolution and Change
In this module, you will consider the systemic nature of change and change management in strategic planning. As we know, creating the strategic plan is just the beginning. Implementing the plan determines the strength of the plan’s ability to generate competitive advantage. Change is a feature of life and business and it’s also an inherent part of strategy and strategy implementation. It has a systemic nature that permeates all avenues of business and industry. Understanding the influences that drive industry evolution can assist with strategy planning, formulation, and implementation.
Discussion Question
Question Requirements:
The Nature of Change
In this module, we learned that everything is in a state of constant change. This is a challenge of strategic management, as the industry environment is driven by technology, consumer needs, politics, economic conditions, and many other influences.
Read Case 8 Eastman Kodak’s Quest for a Digital Future. Please see attached.
Discuss the key factors that drove the evolution of the photography industry, and how did these factors impact Kodak’s business model?
Based on your understanding of the industry life cycle, discuss the stage the photography industry was in during Kodak’s quest for a digital future.
Discuss the strategies that Kodak employed to adapt to the changing industry environment, and how effective were these strategies?
Discuss what strategies would have been most appropriate for Kodak to pursue at that stage?
How did Kodak’s organizational ambidexterity, or lack thereof, impact its ability to manage strategic change and respond to disruptive technologies?
Directions:
Discuss the concepts, principles, and theories from your textbook. Cite your textbooks and cite any other sources.
Write the discuss that includes an introduction paragraph, the body, and a conclusion paragraph to address the assignment’s guide questions.
Your initial post should address all components of the question with a 600 word limit.
Learning Outcomes
Understand the factors that drive industry evolution.
Recommend strategies appropriate to the different stages of the industry life cycle.
Evaluate different approaches to managing strategic change including organizational ambidexterity, scenarios, crisis management, capability development, dynamic capabilities, and knowledge management.
Readings
Required:
Chapter 8 Industry Evolution and Strategic Change in Contemporary Strategy Analysis
Chapter 8 PowerPoint slides in Contemporary Strategy Analysis
Suárez, F. F., & Utterback, J. M. (1995). Dominant designs and the survival of firms. Strategic Management Journal, 16(6), 415–430.
Recommended:
Almansoori, S. H. (2020). Strategic change management: A transformative approach for sustaining change in UAE law enforcement. Police Thought, 29(113), 279–310. https://doi.org/10.12816/0055779
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