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Teams often use outside companies or tech services to leverage additional resour
Teams often use outside companies or tech services to leverage additional resources for the team. One example is BAM Tech (formerly MLBAM), which was created by Major League Baseball to help teams control their digital assets and create revenue streams for the teams. BAM has evolved from those days to a major powerhouse in the sports industry.
For this assignment, research another league or team that has partnered with an outside company to produce more data and optimize revenue streams for the team. Write a 750 word essay that describes your findings by addressing the following points:
· Identify the name of the league or team and the partnership that was created with an outside company.
· Describe the technology and data that were produced (e.g., ticket data, demographic data, product data, player performance data).
· Describe how the data benefit the team and potentially increase revenue for the organization. Chosen organization is Arizona Diamondbacks. Use at least 3 scholarly sources
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