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As future business leaders and entrepreneurs, you are expected to apply an evide
As future business leaders and entrepreneurs, you are expected to apply an evidence-based decision-making approach to ensure the quality and effectiveness of the decisions you make. This means relying on high-quality academic evidence resulted from empirical research and evidence investigated in real organizational context. Hence, this assignment is designed to provide you with an opportunity to first, improve your skills to find relevant journal articles related to your topic of interest; second, explore the applications of Micro OB theories and concepts in real world through finding a recent academic journal article from a top tier academic outlet (A* or A journals, according to the ABDC ranking[1]); and third, summarize and present the major questions, methods, and findings of that paper to your audiences.
Deliverables:
Choose a methodoloy of research (mine is Survey) find two academic papers published in A* or A-ranked journals, that use the survey methodology for marketing research.
You can use Google Scholar or SMU Novanet search tools to look for papers on your topic of interest.
Find at least two papers.
You will have Five Minutes to present the paper, and the following components of the paper need to be discussed:
The title
The main research question(s) that the paper investigated
The research method that was used (survey, interview, etc.)
The primary findings of the paper
A single slide/PowerPoints (i.e., one page of PowerPoint) is allowed for this presentation.
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NB: We do not sell prewritten papers. All essays are written from scratch according to are specific needs and instructions
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