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assignment based on the trendybrand “Rent the Runway”, who considers entering th
assignment based on the trendybrand “Rent the Runway”, who considers entering the European market. You can seetheir webpage: https://www.renttherunway.com/you should:1. Use an optional segmentation tool in order to describe, analyze and asses thetarget group of “Rent the Runway” in an optional European market.2. Describe and show how “Rent the Runway” could work withsustainability/responsibility in their marketing strategy on the market of choice.Assessment criterion: Your assignment will be assessed based on your ability to describe, analyse, and assess the three questions about “Rent the Runway” Your assignment should demonstrate that you have Branding and MarketingManagement potential and will be assessed based on your written and visualcommunication, your creativity/innovative approach, your business understanding and your argumentation in general. the admissions assignment should demonstrate your motivation for the Branding and Marketing Management speciality.
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