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Overview When designing a publication for print, you need to consider several fa
Overview When designing a publication for print, you need to consider several factors before selecting the layout. One of the primary considerations is understanding how users will use or read the publication. This will help you determine the type and number of folds, number of panels, content structure, and other details for designing the layout. Additionally, you will need to prepare the publication for printing after the design is complete. Finally, you will need to run a preflight profile on the document to ensure there are no errors that might affect the printing process. This activity will help you prepare for Project Two, where you will design and prepare a multi-page print publication. Scenario You are a freelance graphic designer working with a museum’s marketing team to create various promotional materials. They want to mail customized New Year greeting cards to their members that showcase the artwork from the new exhibits. You have been asked to design and prepare the card for printing based on the following design specifications: Use a standard A7 size: 7″ x 10″ unfolded/flat. Apply a bleed of 0.125″ with margins of 0.25″. Choose a horizontal or vertical layout. Use the museum logo and choose images from the Museum Collections Image Bank. Directions Use InDesign to design and implement a paper fold for a greeting card. Specifically, you must address the following rubric criteria: Implement a half-fold for a greeting card layout based on the design specifications. Create a new InDesign document with two pages. Create a grid structure for the greeting card. Use a new layer on the InDesign document to complete this step. Apply composition techniques to incorporate images according to design specifications. Use a new layer in InDesign to complete this step. Include the museum’s logo and at least one other image. Apply composition techniques to add copy according to design specifications. Use a new layer in InDesign to complete this step. Write your own copy for the New Year greeting. This can be just one or two lines of text wishing members a Happy New Year. Use typography and compositional principles when including the copy. Prepare the greeting card for printing. Run a basic preflight profile to identify and remove errors. Impose the document for printing in InDesign. Ensure correct sequencing and pagination. Explain the impact of the printing process on your design. Use a new page of your InDesign document to record your response. How did you incorporate bleed in the layout design? What other special considerations did you consider to make this card print ready? What were the results of preflighting the document? If there were any errors, what did you do to remove them? Note: You will need to provide attribution for images in this assignment. The museum, artists, and collections are fictitious. You should use the original image source for the correct attributions. Proper attribution has been provided within the Museum Collection Images ZIP file. Refer to the Openly Licensed Images area of your course for more information on how to provide attribution. What to Submit Package the InDesign document and compress the folder into a ZIP file for submission. Sources should be cited according to MLA style.
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