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Create a survey questionnaire for Netflix’s serial churner subscriiption issue.
Create a survey questionnaire for Netflix’s serial churner subscriiption issue. The survey should consist of 20-25 questions and provide insight into the business challenge for Netflix. This may include any screening and demographic questions.
Use a variety of question types.
Include at least one question in each of the four levels of measurement outlined in the Quantitative Research information document that is attached.
Indicate any skip logic (questions to skip based on response to a previous question).
The research framework for Netflix’s serial churner problem and Quantitative Research Outline is attached for reference and background. The course book that can also be used if needed is McDaniel, C., Jr, & Gates, R. (2020). Marketing Research (12th ed.). Wiley. ISBN: 9781119716310. chap 3 and 4.
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