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An analysis and evaluation of the business and financial performance of Coca-Col
An analysis and evaluation of the business and financial performance of Coca-Cola Company which has performed exceptionally poorly over a three-year period 2020-2022, with a critical analysis of the reasons for its difficulties
Information gathering and referencing
Little evidence of appropriate referencing. You should acknowledge your use of others work at the point of that use through in-text
reference/citation, and then a fuller reference in your reference list at the end of your work. Too much of your research report is not cited and/or has citation at the end of paragraphs rather than at the point of use. You should review your understanding of the purpose and process of referencing.
Obvious sources omitted – for example Annual Report for a Financial Analysis of a Company. The discursive elements of the financial accounts should have been used, and cited in both the business and financial analysis. Use this to enhance your analysis as indicated in 3 above.
ommunication skills
The presentation does not summarise the findings, analysis and conclusions of the research report.
There is no discussion of bench-marking in the financial analysis and very limited analysis of Coca Cola.
The presentation is poorly structured and/ or content is not relevant to project report findings, possibly due to an over emphasis on process instead offindings. Slides 2,4,5,6, 7,8,9 and 20 can all be deleted as these are not required. Use the space to focus on your analysis. Do no overcrowd slides: 2 graphs should be the maximum on any one slide
Evaluation of information, analysis and conclusions
Desсrіptive and lacking in analysis
You do attempt to explain some trends in the ratios but fail to do this
consistently. The discussion around most of the ratios is very superficial There is no need to define each ratio ant the start of each section. There is also no need to describe the trends in the charts. Use this word count to enhance your analysis. Likewise recommendations are not needed. Removing these paragraphs brings your word count down to
approximately 6100, permitting another 1400 words to be used to
enhance your analysis. The discussion of the ratios should explain what factors are driving the performance. Use the business analysis to help
identify these, as well as a close reading of the discursive elements of
the financial statements (director′s reports and overview)
There is no bench marking of revenue to Pepsi Co.
I have to submit by April 15
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Because i passed 6 criteria and failed three
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