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Length and Format: Prepare a 5-page report using APA 7th edition style writing.
Length and Format: Prepare a 5-page report using APA 7th edition style writing. The 5 pages do not include the cover and reference pages which should be in the report.
Imagine that you are a Financial Analyst who was asked by the Chief Financial Officer (CFO) of your company to recommend an investment in either the common stock of a competitor in your industry, or a company that supplies goods to your firm. Your CFO intends to strategically invest $20 million into the common stock of an outside company. The CFO will use your analysis to select the company in which to invest.
Prepare a report that focuses strictly on demonstrating your understanding of the target
firms by comparing their performances over 3 years (2018-2020) using ratio analysis.
Conduct a ratio analysis of the companies and recommend one of them. Explain which company represents a superior investment choice over the other based on your analysis. Both of your target firms should operate in the same industry as one another. For example, Walmart and Target, Home Depot and Lowes, or Jet Blue and American Airlines.
Use the financial statement (income statements, balance sheets, and statements of cash flows) of your target firms to find data for your analysis. Write the body of your report according to the format below
Write a summary of the industry of the target firms.
Perform a ratio analysis of the two firms you selected.
Based on your comparative analysis, why has one firm been more successful than the
other?
Which senior management team is more effective and efficient in running the respective
companies over the last three years?
Finally, which firm do you recommend for the investment?
Ratio Analysis. Calculate, the following financial ratios:
Two Liquidity ratios with interpretation
• Two Asset Management ratios with interpretation
• Two Debt Management ratios with interpretation
• One or two profitability ratios with interpretation
• One or two Market Value ratios with interpretation
Present your ratio analysis in an MS Excel table.
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