Design a quantitative study for your Netflix based off the attached research fra
Design a quantitative study for your Netflix based off the attached research framework document.
Provide a written document that addresses the following:
• How will quantitative research be used to address the business challenge? What can be learned from a quantitative survey that would not be available from qualitative research or existing (secondary) research?
• Define the population to study and its estimated size.
• Outline the sample and determine the appropriate sample size. (Use the calculator https://www.surveysystem.com/sscalc.htm#two or another sample size calculator). Note the confidence level and confidence interval (margin of error) for the sample size. Provide any explanatory rationale for the sampling strategy.
• What type of survey methodology is recommended for this survey? Why?
• Describe the topics to explore in a survey. (You do not need to create your questionnaire).
Document may be whatever length is necessary to convey the required information. It should be written as a business document – assume this will go to the brand marketing director – and not as an academic paper. However, you should still cite any sources you use, with in-text citations and a page of references at the end, following APA style. A cover page is not necessary. Please provide the links to sources.
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