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INDUSTRY ANALYSIS PAPER REQUIREMENTS AND RUBRIC
Objective: Students need to be
INDUSTRY ANALYSIS PAPER REQUIREMENTS AND RUBRIC
Objective: Students need to be able to give a descriiption of the industry/company selected for this purpose using Porter’s Five Forces Model. All of the information should come from secondary sources. The sources must be cited within/throughout the document as in-text citations and follow the APA 6 standard in My Monroe and Times New Roman, 12 font, double-spaced.
NAICS code and brief descriiption of the industry selected. NAICS code of Company Chosen to Study
Country level information: current size of the industry in terms of revenues, evolution of the industry’s revenues in terms of historical figures (at least 5 years), number of competitors, segments of the industry, quantitative information about those segments
State level: same as above but for the most likely state in which the student’s business will be in (NOT APPLICABLE)
City level: same as above but for city (NOT APPLICABLE)
Porter’s Five Forces Model – (Use Guidelines from 2 Previous Assignments plus additional information) (a) Rivalry among existing competitors–analysis based on industry/company + high or low? Why? (b)Threat of New Entrants – analysis based on industry/company + high or low? Why? (c)Threat of Substitute Products and Services – analysis based on industry/company + high or low? Why? (d)Bargaining Power of Suppliers – analysis based on industry/company + high or low? Why? and (e)Bargaining Power of Buyers – analysis based on industry/company + high or low? Why?
Include numeric tables and graphs – minimum 1
Conclusion
My Role as Leader
3 Action Steps to Move Organization on a New Trajectory
References (minimum of 5 Scholarly References)
Paper Format:
Abstract
Introduction
Body of Paper (USE HEADINGS)
Country Level Information (follow #2)
Porter’s Five Forces Model (a, b, c, d, e)
Numeric Tables/Graphs (minimum of 1)
Conclusion
My Role As Leader
3 Action Steps to Move Organization to a Better Path
References
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