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Review the crisis communication case studies in the Liberman texts; review the a
Review the crisis communication case studies in the Liberman texts; review the assigned readings and watch Conversations In Crisis 4 with Arturo Nunez.. (Links to an external site.) (Links to an external site.)
In at least three brief paragraphs (30 to 50 words each):
1 — Choose one or more Nike communications crises and describe how the company was effective or ineffective in its response.
2 — Discuss another company in which you have strong brand loyalty, and how/why the brand has cultivated that emotional bond with you.
3 — Describe how you believe that brand loyalty might be threatened or strengthened in a crisis, and why.
References to crisis communication research/theories and other class materials are always suggested to support your discussion. Before submitting, please proofread your work for proper grammar, punctuation, capitalization, etc. Late submissions will be marked down automatically.
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