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Using the Executive Summary in the Marketing Plan as a guide, provide an overv
Using the Executive Summary in the Marketing Plan as a guide, provide an overview of your marketing plan by creating a minimum 10-page page PowerPoint presentation with the suggested pages:
Title: Airbnb
Company Description
Target Segments
Competitive Advantage
Positioning Statement
Marketing Plan Objectives
Product
Price
Place (Distribution)
Promotion – IMC
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