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This week the discussion will focus on core products and product extensions. The
This week the discussion will focus on core products and product extensions. There is a great deal of controversy over certain sports mascots and team names. For example, some people have issues with using Native American names for mascots or team names. Specific examples from the past and present include the Washington Redskins, the Chicago Blackhawks, and the Kansas City Chiefs, among others. Washington and Cleveland already changed their team names. Others may have issues with names such as the Titans, Spartans, Trojans or Crusaders? This also includes gender issues in names such as the Warriors and the Lady Warriors? Please see the brief video clip below (1:19-3:30), and share your thoughts on the following questions:
Please discuss whether you feel the name of sports teams or mascots is an ethical issue for sport marketers to address. Should sports leagues have the ability to force teams to change their name if it is offensive to some of their fans? Why or why not?
What are your thoughts about this controversial issue? Should other sports teams consider changing their team names and/or mascots?
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